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Yvette Urbina

VP, Equity and Inclusion Pipeline & Content

Yvette Urbina serves as Vice President, Diversity, Equity and Inclusion, Creative and Production at Ժ. In this role, she acts as the bridge between creative teams and productions to build a more inclusive and innovative entertainment industry. She also forges strategic partnerships that provide greater tools when hiring in front and behind the camera and connects both new and established voices to company creatives.

Prior to joining Ժ, Urbina served as Vice President of Current Series and Development at Nickelodeon and was a member of the executive leadership team that sustained Nickelodeon’s position as the number one rated, ad-supported, basic cable network from 2011-2019. She previously headed TV development for Oscar-nominated actor, director and producer, Salma Hayek’s Ventanarosa Productions under an exclusive deal at ABC Studios.

Urbina is a proven programming leader with a producer background – bringing a mix of creativity and business to her roles. During her time at Fox, she was a driving force behind iconic series from The O.C. to That ‘70s Show.

In 2022, she was recognized by the Imagen Foundation with an Influential Latinos in Media Award and by MANA, a National Latina Organization, with a Las Primeras Award, for her work.

Urbina served on the board of Los Angeles Team Mentoring for over nine years and is a graduate of Georgetown University.