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Li Haslett Chen

Independent Director


Director since 2022

Li Haslett Chen is the founder and chief executive officer of Howl, a technology platform that democratizes access to retail’s next frontier – social commerce. For creators on platforms like YouTube, TikTok, and Instagram, Howl provides the foundation to get paid for selling products from global brands. Under her leadership, Howl has been named one of Fast Company’s Most Innovative Companies and one of the Most Promising AI Companies by Forbes.  Ms. Chen has been recognized as a Retail Disruptor by The Financial Times, a World Economic Forum Technology Pioneer, and included on Ad Age’s 40-Under-40.