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Bruce Campbell

Chief Revenue and Strategy Officer

Bruce Campbell serves as Chief Revenue and Strategy Officer for Ժ, overseeing U.S. advertising sales, distribution revenue and content licensing, global corporate development and strategy, global streaming platform agreements and legal affairs for the company. 

Campbell most recently served as Chief Development, Distribution and Legal Officer, Discovery, Inc., where he was responsible for corporate development, domestic distribution, global legal affairs, and business affairs as well as production management. In that role, Campbell spearheaded and executed many of the company’s most crucial deals, including acting as the lead negotiator in the merger between AT&T’s WarnerMedia and Discovery; and the acquisitions of Scripps Networks Interactive, SBS Nordics and Eurosport. 

Before joining Discovery in 2007, Campbell was the EVP of Business Development for NBCUniversal, where he was responsible for strategic planning and corporate transactions. He also represented the company in negotiating the online video joint venture with News Corp that became Hulu. 

Campbell holds degrees from Princeton University and Harvard Law School.